ICONBOX by PAT MCGRATH
Ground control to Pat McGrath! Your cosmic glam squad has crash landed on a mysterious planet devoid of color, contour, and creativity. But fear not, these McGrath gworls possess extraordinary abilities that will bring vibrant hues and EXTRAterrestrial glam to this drab world. Before they can return home, they’ll need to fulfill their Commander-in-Beauty’s mission to breathe new life into this barren landscape.
TEASER VIDEO
Filled with hidden hints and subtle nods to the next Curator, this squad of Gworls are sent a transmission through a communication device onboard their spaceship. The video response grants them permission but you cannot make out who it is – which set the comments on fire with guesses.
👽 Your mission, should you choose to accept it, is to take your beauty game to another dimension. With visionary makeup artist Pat McGrath as the next Icon Box curator, you’ll master out-of-this-world techniques and discover an Icon Box that dares you to make your mark. 👽
PERMISSION
🛸
TO
🛸
SLAY
🛸
PERMISSION 🛸 TO 🛸 SLAY 🛸
ANNOUNCEMNT VIDEO: An exhilarating announcement of the next Iconbox curator featuring the squad of gworls and a cameo by Kevin Z Prodigy giving us amazing ballroom vocals.
10's Across the Board
👽
🚀
🌌
10's Across the Board 👽 🚀 🌌
Missions
Each Gworl will be called to start her mission. They reach into a vault to choose their “weapon” from a lineup of products as glimpses of other Icon Box spoilers are in view. They choose their product and prepare to slay.
Custom AR Filter
For this partnership we created a custom AR Filter with Sophie K, the industries best beauty filter creator. This custom TikTok filter matches the campaign vibe + inspires creators to recreate a PMG inspired look.