IPSY MAKEOFF
Khloé Kardashian vs. Addison Rae
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2021 GLOSSY AWARD WINNER:
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Best Influencer Partnership
🏆 2021 GLOSSY AWARD WINNER: 🏆 Best Influencer Partnership
🥊 Let’s get ready to fumbleeeee! 🥊 Watch @Khloekardashian and @AddisonRae take their tiny hands to the face in this makeup melee. Are you #TeamKoko or #TeamAddison?
TEASER VIDEOS
To build up excitement for the partnership we launched a series of videos and still assets leading up to the live launch of our Hero Video. Posters, gifs, and clips of the two egging each other on made their rounds on social media, garnering lots of buzz before the official launch.
“I’ve always loved expressing myself through makeup and trying new products and looks,” says Khloé in a statement sent to Allure about the partnership. “I shake things up, take risks, and just have fun with it. To me, beauty should be anything but boring [and] with IPSY, you get to try new beauty products every month that are picked just for you. I’m thrilled to partner with Ipsy in redefining how we all discover beauty.”
Press Coverage
Following all the excitement around Khloé’s first soiree into beauty, this partnership included lots of press coverage. See below for some major hits and behind-the-scenes.
