GORGEOUS TOGETHER
“The battle of the world’s most beloved beauty subscriptions is over! We’re bringing the best of both brands together under IPSY to create the ultimate beauty membership with more perks than ever. It’s a match made in makeup heaven.”
Meet beauty’s new dream team.
In 2023 the two largest beauty subscriptions, of IPSY and Boxycharm, merged together to form a beauty dream team. Great on our own. Gorgeous together. We want to create a compelling go-to-market plan for our members to EXCITE them about being a member and to EDUCATE them about the changes to prepare and reassure them.
| GORGEOUS TOGETHER.
| GREAT ON OUR OWN.
| GORGEOUS TOGETHER. | GREAT ON OUR OWN.
ANNOUNCEMENT VIDEO
To announce the merge of two beauty powerhouses we wanted to create an exciting campaign of two great things coming together to make something even better than the sum of it’s parts. Over the soundtrack of “Best Friends” by Saweetie and Doja Cat, we paired iconic models, makeup, and imagery to excite our members about this change.
