GLAMBAG X ALICIA KEYS
They key to empowerment? Sometimes it’s about blasting a power anthem, sticking to a self-care ritual, or grounding yourself with affirmations. Just ask music icon Alicia Keys, who’s inviting you to step into your power– with offerings that empower you to express yourself, live authentically, and take charge of your own beauty journey.
TEASER VIDEO
Every Glam Bag X is curated by a celebrity in the makeup space. To tease our audience before announcing the next curator we wanted to hint at Alicia Keys before the big reveal. To do this we made a slow-mo shot of Alicia from behind, raising her head from a lowered position. Set to a dreamy floaty jazzy piano track. Mostly single keys playing.
ANNOUNCEMENT VIDEO
To announce Alicia Keys we wanted to give our audience a sneak peak inside our NYC shoot. An ode to both New York and Alicia we created a visual montage of muse, product, graphics, New York Moments ( sunset, bridge, subway, bodega, flowers… Alicia’s Hands, Smiles and Laughs on set.
EMPOWERED STATE OF MIND
〰️
EMPOWERED STATE OF MIND 〰️
“The beautiful thing about being together in beauty is that there’s so much to explore and play with. It’s just pure fun, and I hope that the Glam Bag X community finds something new that they love and incorporate into their own beauty rituals.”
Affirmations
Alicia Keys is all about self empowerment. To provide our audience with their own empowerment messages we filmed a series of affirmation videos for the audience to follow along.
